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Accessible Tourism in Fife

Accessible Tourism or Inclusive Tourism, as it's also known as, is the term used to describe tourism that serves the needs of a full range of consumers.  The Inclusive Tourism market refers to anymore who has a specific access requirement such as  people with hearing loss, visual or mental impairment, wheelchair users, older people and families with young children.

Four good business reasons to ensure you cater for this market:

  1. At least 54% of people with access requirements avoid going to new places if they cannot find information about their accessibility (source Euan's Guide - the disabled access review site - sign your business up for free).
  2. We have an ageing population those accessibility requirements are likely to represent an even larger section of your customer base e.g. between 2006 and 2015 there was a massive 31% increase in the number of domestic trips taken by people over of the age of 55 and this trend is set to continue.
  3. Businesses who already cater for this market are experiencing higher occupancy rates and benefit from a loyal customer base who keep returning and recommending them to friends and family.
  4. As a service provider you have a duty under the Equality Act 2010 to make reasonable adjustments to ensure your business or service is as accessible as it can be. For detailed information on the Act go to www.gov.uk/government/publications/equality-act-guidance

 

For more information on understanding the market, training and creating you Accessibility Guide, visit http://www.visitscotland.org/business_support/advice_materials/advicelink_guides/accessible_tourism.aspx 

On our social channels, we use the hashtag #AccessibleFife 

For any further information, please email [email protected] 

 

 

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