Scotland Visitor Survey 2015 & 2016 - Fife

The Scotland Visitor Survey was carried out by Jump Research for VisitScotland to enhance understanding of visitor behaviour and the visitor experience in Scotland. 11,743 leisure overnight visitors were interviewed in Scotland between May and September 2015 and 2016. 2,999 responded to a follow-up online survey on their return home. 627 visitors were interviewed in Fife and 119 visitors answered specific questions about their visit to the area via the follow-up online survey.


  • scotland-visitor-survey-fife-2016.pdf (1,661 kB)

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