The Fife Tourism Partnership was set up in 2010 after consultation with the tourism sector in Fife. Its Executive Board consists of representatives from the public (3) and private sectors (10), along with the Chair of the Local Tourist Associations collaborative group, VisitScotland, Fife Chamber of Commerce and the Federation of Small businesses.


Alistair Bruce - Chair of the Fife Tourism Partnership

Alistair Bruce - Chair of the Fife Tourism Partnership

The Fife Tourism Partnership is responsible for:

  • Setting the tourism priorities for Fife
  • Overseeing the delivery, monitoring and evaluation of the business-led 2014-2024 Fife Tourism Strategy
  • Engaging  and lobbying on behalf of the tourism sector in Fife within the national tourism context
  • Driving the tourist economy through developing a quality product in Fife
  • Supporting the Local Tourist Associations to help them develop new products that can be taken to market through Welcome to Fife initiatives or through VisitScotland
  • Encouraging people working in the industry to develop their skills and to promote tourism as a positive career choice


The Fife Tourism Partnership Board is underpinned by six Local Tourist Associations whose role is to collaborate with businesses in their area to deliver and develop local tourism products including on arrival information and content for the promotion through WelcometoFife (Consumer facing) initiatives in order to grow Fife’s market share and tourism value.

In terms of customer service, we work with VisitScotland to carryout visitor satisfaction surveys every two years and encourage businesses to undertake their own customer feedback system. (We also work with training providers to help them with this


Latest News

  • Opportunities for young people to collaborate with Muckmedden Summer...

    Wed 23 May 18

    Young people invited to collaborate in Muckin’ good summer festivals In celebration of...

    Read More
  • Student Cube Completes Set to Create Monument of Remembrance

    Tue 22 May 18

    Fife College Construction students have been busy creating a huge ‘anti-tank’...

    Read More
  • Celebrate the opening of Fife Cycle Park

    Mon 21 May 18

    Locals will be given the opportunity to try out Fife Cycle Park on the facility’s...

    Read More
  • St Andrews businesswoman picks up top hospitality award

    Fri 18 May 18

    The Adamson in St Andrews and has been named 'Scotland’s Best Bar' at a glittering...

    Read More
  • New start for Brand Scotland

    Thu 10 May 18

    Cat Leaver has today (10 May) been announced as the project director of a bold new...

    Read More
  • Trading Opportunity for Local Food & Drink Producers : 14-16 Sept...

    Thu 10 May 18

    Perth City Centre is playing host to a Food & Drink Festival run by RR Events from...

    Read More
  • Introduction to Chinese Market & Toolkit

    Thu 10 May 18

    Outbound travel from China has been growing quickly in the last few years and it has...

    Read More
  • Eden Mill single malt breaks auction record

    Thu 10 May 18

    The first bottle of single malt Scotch whisky from Eden Mill distillery has sold for...

    Read More

Latest Events

    There are no forthcoming events.
  • Creating a great customer experience

    Wed 20 Jun 18 to Wed 20 Jun 18

    Wednesday 20th June 2018 09:00 - 11:30 Dean Park Hotel, Kirkcaldy, KY2 6HF Creating a...

    Read More
  • Running a Tourism Business in the Future

    Thu 24 May 18 to Thu 24 May 18

    As consumers, we all know the benefits that technology can make to our travel experiences...

    Read More
  • Showcasing Scotland Regional Events: Connecting local buyers with...

    Tue 29 May 18 to Tue 29 May 18

    Showcasing Scotland regional events – Supplier Registration Are you a supplier,...

    Read More
  • WorldHost Customer Service Training Workshop

    Mon 4 Jun 18 to Mon 4 Jun 18

    The WorldHost Principles of Customer Service programme will give your staff the skills...

    Read More

Twitter Feed