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Zero Waste Scotland launches campaign to protect Scotland’s natural assets

Wed 22 Jul 20

With Scotland opening its doors to the tourist season, Zero Waste Scotland has launched a new campaign highlighting the country’s natural beauty and wildlife and urging visitors not to spoil it by littering when they’re enjoying the delights of our coast, countryside and campsites.

Scotland is Stunning – Let’s Keep it that Way, aims to inspire people to get out and about to enjoy the great outdoors without leaving litter, reminding them they should either bin litter or take it home.

The campaign, which highlights the beauty of our lochs and mountains, city parks and country woodlands, is backed by the Scottish Government and Keep Scotland Beautiful – who have jointly condemned scenes of abandoned campsites, burned out trees and human waste, as well as litter, as being hugely damaging to Scotland’s reputation.

Scotland is Stunning – Let’s Keep it that Way will run for five weeks, over the summer holiday period, and will include local and national press activity, social media content and a dedicated web page.

How can you get involved:

  • Download the campaign toolkit, featuring posters, social media copy and assets for using on your channels –
  • Follow the campaign on social media at #BinYourLitter
  • Share our social media posts on Facebook and Twitter
  • Share campaign details with the tourism partners and community groups you are connected to

If you have any questions regarding the campaign, please get in touch:

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