Fri 18 Jun 21
VisitScotland are running another round of national digital webinars in partnership with Business Gateway DigitalBoost with sessions in June, July and August 2021. These webinars are aimed at supporting the Scottish tourism industry, providing digital support and advice.
Topics include; search engine optimisation (SEO), how to make your tourism website work for your customers, and managing your reputation. All webinars provide tourism businsesses with practical tips and advice to take away from each session. Read on for more information on each session and to sign up.
Date: Monday 21 June
Time: 12pm - 1pm
Your website has never been more important for your tourism business. It’s probably the first stop for the majority of your customers in their journey towards spending money with you. So, how can you make that customer experience and journey better for everyone?
During this webinar we will look at:
Date: Monday 28 June
Time: 12pm - 1pm
Join us to learn how to proactively manage your business' online reputation.
During the session we will cover:
Date: Wednesday 7 July
Time: 11.30am – 1pm
Social media can be a powerful tool for raising your brand awareness, getting messages across and finding and converting new customers to your business.
Join us for this webinar where we will help you:
Date: Wednesday 14 July
Time: 11.30am – 1pm
Running a tourism business and want to know your customers better? Looking to find out if your online platforms and channels are effective? This webinar is for you.
Join us to find out:
Date: Wednesday 28 July
Time: 11.30am – 1pm
As Google constantly updates the way it presents information in search results, it’s more vital than ever to understand how to get your tourism business showing in the right way at the exact time your visitor is looking for it.
This first session will show you:
Date: Wednesday 4 August
Time: 11.30am – 1pm
If you joined part one of this two-part series you will have learnt how search engines work, and how to find the keywords people are searching for.
In part two we are putting the keywords to work. We’ll show you:
The webinars will all be recorded and available to watch at our online training page.