Fri 29 May 20
The latest episode of ‘Tune into Tourism: Road to Recovery’ podcast series is available to listen to NOW!
In this episode, host Julia Sutherland is joined by Emil Spangenberg, CEO and founder of creative agency Frame and Work in Copenhagen, who specialise in tourism and culture. He shares his ideas and insight around opportunities for tourism businesses in Scotland to capitalise on a demand for experiences in nature; changing the language around social distancing to something more inspirational; the need to get back to the basics of what we have to offer; communicating authentically to potential customers, and thinking about how a low volume, high value model might work for the future.
Senior Tourism Insight Manager Chris Greenwood from VisitScotland also shares the latest highlights from their weekly market intelligence report.