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Trade Development Programme; Food & Drink Activity

Thu 12 Mar 20

Exhibitions are the ideal way to market your goods and services and raise your company's profile. Fife’s Trade Development Programme has been developed by the Economic Development Team at Fife Council to help businesses participate or visit exhibitions in a wide range of industry sectors.  The Food and Drink Sector Action Plan, launched in 2019, is designed to support and develop Fife’s food and drink businesses 2019 - 2023, and to boost growth locally, nationally and internationally.


As a result, we are looking to build a programme of activity across the Food & Drink Sector to support businesses to showcase their offer, network and hopefully, in turn, generate new business opportunities and/or new markets.

Following previous consultation and feedback from businesses who have recently attended Food and Drink Exhibitions and Trade Shows, we have noted key shows that were highlighted to be interest to businesses.  We are now enquiring as to the strength of interest from Food & Drink business in Fife in the future shows listed below.  Are there additional tradeshows/exhibitions that would be of interest? If so please contact [email protected] or [email protected] 


Learning Journeys


  • imbibe live 2020 (29-30 June 2020, Olympia in London,; Europe’s largest on-trade drinks exhibition: listen to ground-breaking seminars, experience rare and unique tastings, source new products and discover new trends defining the future of the industry.
    • Potential learning journey (1 day visit)
  • Caffé Culture (2-3 Nov 2020, Business Design Centre, London,; Caffè Culture continues to play a significant role in the industry by providing exhibitors the perfect opportunity to grow their businesses. The show attracts trade industry professionals, comprising of independent coffee shop owners and buyers from the multiples and high street chains, will descend upon the Business Design Centre looking for new and innovative ways to extend their offering and increase their bottom-line.
    • Potential learning journey (1 day visit)


Stand Space


  • Royal Highland Show (18-21 June 2020, Ingliston, Edinburgh,; One of Scotland's most iconic events, showcasing the very best of farming food and rural life. A great day out for everyone of all ages, get up close to the country's top quality livestock, taste exceptional food & drink and experience rural living at its most vibrant.
    • A Fife Group Stand is currently being co-ordinated with a number of notes of interest already being reviewed.
  • Scotland’s Speciality Food (Jan 2021, Glasgow SEC; Over 150 companies exhibit thousands of products to around 1000 dedicated food buyers of delis, farm shops, speciality food retailers and food hall buyers. It is co-located with Scotland’s largest trade fair for the gift sector.
    • A number of Fife stands were co-ordinated in January 2020.  Shell scheme areas currently on hold to showcase Fife offering
  • ScotHot (10-11 March 2021, SEC, Glasgow,; Premier showcase for food, drink, hospitality and tourism. The show offers an unmissable opportunity to meet with suppliers, network with others to share ideas and inspiration, and learn about the latest trends from across the industry.
    • Food from Fife previously co-ordinated a cluster of shell scheme areas – potential to co-ordinate shell scheme areas to showcase Fife offering


International Shows


  • SIHRA (23-27 January 2021, Lyon, France,; The world hospitality and food service event.
    • In discussions with Scottish Development International to determine opportunity to take Fife businesses
  • ANUGA (9-13 October 2021, Cologne, Germany,; The world’s largest trade fair for food and beverages.
    • In discussions with Scottish Development International to determine opportunity to take Fife businesses


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