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Tue 15 Mar 16

Sharing the Spirit of Scotland

VisitScotland has launched its first ever global campaign for Scotland, with one message running through all our activity together with jaw-dropping imagery, landscapes and moods.

The Spirit of Scotland campaign looks to evoke the emotion, spirit, and mystic qualities of Scotland and is the base layer that everyone can build on.

Working with you and our partners in new ways is a priority for VisitScotland and this eBook tells you a little bit more about what we are doing and how we can plan together.

Look out for useful links and tips to help you engage with the #ScotSpirit social media campaign and help with your own business marketing activity.

It's a toolkit to harness all our efforts and boost business to Scotland in a new era of collaboration.

View the eBook and help us share the Spirit of Scotland.

#ScotSpirit collateral

Why not show everyone you've #ScotSpirit by branding up your business?

Use the #ScotSpirit twibbon (twitter ribbon) on your social media profiles or upload a #ScotSpirit banner to your website. Why not accompany your story with a picture of your staff holding one of the #ScotSpirit printable banners? 

ScotSpirit social media tips

We will be monitoring the #ScotSpirit hashtag every day and choosing images that have been shared on it to re-publish on VisitScotland's social channels. Getting VisitScotland's attention on social media is simple. Share your best Scotland photos, videos and stories with us.

The seven spirits of Scotland

Here are some examples of businesses who embody each of the seven spirits and show they've #ScotSpirit to their customers every day.

Scotland's generosity of Spirit

VisitScotland has launched a new social media campaign to raise the Spirit of Scotland across the world. Everyone who shares their experiences using #ScotSpirit will become part of this movement.

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