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Positive signals for Fife Tourism

Mon 27 Apr 15

Following a busy VisitScotland international EXPO in Aberdeen last week the signals are very positive for Fife tourism. That's according to the Fife Tourism Partnership, which hosted a stand led by Fife Council.

Kingsbarns Distillery, Fairmont St Andrews, Fife Golf Partnership, Outdoor Fife, Best of Scotland Holidays, Fife Cultural Trust and Fife Tourism Partnership all met tour companies from the USA, Spain, Italy, and Russia with some bookings being taken on the spot and significant other business leads gathered. Many travel companies indicated that they were keen to include Fife as early as this summer in their itineraries.

With The Open in St Andrews this summer, the forthcoming V&A Museum in nearby Dundee and Fife winning "best outdoor destination" for the eighth year in a row, it is expected that sport, attractions and outdoor activity holidays will continue to grow in popularity with visitors.

Raising Fife's profile by attending the event is a long-term investment by Fife Council on behalf of the Fife Tourism Partnership in the tourism sector. Building relationships and strong connections with the key travel buyers is an integral part of attracting and retaining new visitors to Fife.

Alistair Bruce, chair of the Fife Tourism Partnership said, "The exhibition was an excellent opportunity to meet tour operators and travel companies and talk to them about how much Fife has to offer. Whether it is golf, walking, outdoor activity, history or beautiful scenery we are able to exceed their expectations. Located close to both Edinburgh and Dundee, Fife is an ideal base for visitors to enjoy city attractions as well. We are very optimistic that there will be significant business coming to Fife as a result of the show."

Cllr Lesley Laird, Depute Leader and Executive Spokesperson for Economy and Planning, said, "Expo is an excellent showcase for Fife and as outdoor tourism continues to grow in popularity our outdoor activity, golf and fantastic natural attractions will be well received by visitors from home and abroad. Tourism is a vitally important part of our local economy and employment and I am delighted that the exhibition was a great success for our local businesses."
Tourism in Fife is worth £313m per annum and supports around 6000 jobs

Notes to editors:
1. The Fife Tourism Partnership (FTP), which is a private sector led initiative to support and develop tourism business in Fife. Tourism is recognised as a strategic economic sector for the Fife economy and the Partnership is also supported by Fife Council.
2. Fife Tourism Partnership has positioned itself as the voice for tourism in Fife.
3. Key websites; for tourism businesses (b2b); (b2c) for outdoor activities ; for golf ; for cruise market ; for Fife visits.
4. Facebook: Fifetourism & WelcometoFife
Twitter: @fifetourism @OutdoorFife @welcometoFife
5. There are six local tourist associations within the Fife Tourism Partnership, with their main aim to raise the profile of Fife as a tourist destination.
6. The Fife Tourism Partnership, Outdoor Fife and Fife Golf Partnership are supported by Fife Council in order to help raise the profile of tourism and golf in Fife.
7. The Rural Tourism Business Support project is a partnership of organisations operating within the East of Scotland seeking to improve the region's tourism product through a focus on key sectors. Partners have identified four key niche markets for stimulating local and regional tourism and which will benefit from collaborative business support and investment, part funded by the European Regional Development Fund under the Lowlands and Uplands Scotland Programme 2007 -2013. The four key niche tourism markets are:
• Food & Drink
• Golf
• Outdoor
• Ancestral

Europe & Scotland – Investing in your Future
Ends 27th April 2015
Issued on behalf of the Fife Tourism Partnership by Julie Edgar Communications Ltd.
Contact 0789 987 5151

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