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Outlander Fever Sparks Tourism Opportunities

Thu 6 Apr 17

Lighting trucks and costume departments are now familiar sights to locals when Outlander comes to film in Fife, but many businesses are also seeing the influence of the popular Amazon Prime series with visitors from the UK and abroad coming specifically to see where their favourite show was filmed.

The Outlander Working Group, chaired by Linn Williamson, hosted a workshop to discuss the business development potential around Outlander tourism. Several Fife businesses are already finding success with Outlander inspired offers. Linn Williamson of Grill 48 in Dunfermline has hosted dinner events for international press with an Outlander inspired menu. She also runs the group's social media channels. Donald Mackenzie of Clan Mackenzie Routes offers Outlander location tours and Jenny Thomson of Courses for Cooks has developed Outlander and Scottish themed cookery courses.

Alistair Bruce, chair of the Fife Tourism Partnership, said:

"Outlander is a huge influence on visitors who are such fans of the show that they often come to Fife more than once. We know that they are usually female over the age of 25 and are passionate and knowledgeable about Scotland and anything connected with the show. This is a fantastic opportunity to capitalise on a current tourism trend so the group is collaborating and developing new opportunities, creating marketing materials and sharing each other's business offers to boost tourism value on all Outlander inspired initiatives."

The Outlander Working Group was set up in 2015 by the Dunfermline and West Fife Local Tourist Association who recognised the business potential associated with the programme. Its members include local businesses, Fife Council, National Trust for Scotland, Historic Environment Scotland, Visit Scotland, West Lothian Council and Falkirk Community Trust. Beyond Fife, Anne Daly of Mary's Meanders tours in Linlithgow, Lisa Robshaw of Historic Environment Scotland and Elaine Longmuir of National Trust Scotland explore heritage opportunities.

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