Tue 4 Aug 15
In this ever increasing digital age, we can provide our views on everything from film to travel with the rise of electronic word of mouth and a flourishing online community like never before.
For example, TripAdvisor reaches over 340 million unique monthly visitors and generates millions of consumer reviews. With research telling us that more and more people are using digital channels than ever before, naturally these contribute to holiday making decisions. However, what they don't offer is an independent, objective view which reassures our visitor – that's where VisitScotland's Quality Assurance scheme comes in.
VisitScotland's Quality Assurance scheme, developed and improved over the past 25 years, is recognised as world leading and provides this trusted, independent source of quality information for visitors.
It's not hard to believe that 53% of visitors indicate that star ratings influence their holiday choice.
All businesses who apply for VisitScotland's Quality Assurance scheme will receive a grading visit from a trained Advisor. To learn more about what's involved in our world leading scheme, we joined one of VisitScotland's experienced team on a visit to find more about the independent view our expert assessors offer.
Click on the link for further information: http://visitscotland.briefyourmarket.com/Newsletters/Regional-eUpdate---July-2015/More-than-just-the-stars-on-your-door-.aspx