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Invitation to VisitScotland's Seminar on Chinese Tourism in Scotland

Mon 4 Aug 14

VisitScotland has partnered with VisitBritain, China Holidays and Apex Hotels to present an educational seminar on Chinese tourism in Scotland. The seminar will be held at Apex City Hotel, Edinburgh on 4th September 2014. There will be multiple sessions held throughout the day, each holding a maximum audience of 15 people.

The seminar is broken down into 4 sections, giving a holistic view on Chinese tourism in Scotland.

Jo Leslie, China - UK Business Development Manager at VisitBritain will present The Great China Welcome Programme which aims to make Britain the most welcoming destination in Europe for Chinese visitors. This programme is most relevant for Scottish tourism suppliers and retailers who are already "China ready". For more info -

Yuva Arumugam, Sales Manager – Emerging Markets at Apex Hotels will discuss the motivations and
benefits of joining The Great China Welcome programme.

Stephanie Cheung, Managing Director at China Holidays will discuss the different ways you can work
with Chinese visitors, help you determine if China is right for you and your product, and share strategies
you can use to promote your product in China.

Fiona Hunter, Assistant Marketing Manager – Emerging Markets at VisitScotland will talk about the
differences between the Western and Eastern tourist, the profile of the Chinese tourist, including the
motivation to travel, interests and expectations as well as explaining the content of the Toolkits that can
help day to day interaction.

You will then have the opportunity to ask questions and share your unique experiences with Chinese tourists.

If you are interested in attending, please email us at [email protected] and kindly include
your company name and the session you want to attend. Spaces will be allocated on a first come, first serve basis.

Session 1 09:00 - 10:30 Session 2 10:45 - 12:15 Session 3 13:30 - 15:00 Session 4 15:15 - 16:45
We look forward to hearing from you!

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