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Global Voices: '20% discount offer' for FTP Members

Mon 25 May 15

Global Voices would like to offer all Fife Tourism Partnership members a 20% discount off their first order; across any translation or interpreter requirement.

The world has become more connected than ever before. Not only can more people access the internet, but more people from emerging countries can afford international travel; with Scotland seen as a key destination.

Scotland's business and tourist sectors need to work smarter not harder to attract, cater for and engage with this new wave of international wealth. How? Start with the basics - your website (aka your shop-front to the world). How many languages is your website available in? Or do you only use English? The world has over 7 billion people in it. How many of them think in English when they are deciding what to buy or where to go on holiday?

Then think about the customer-experience you offer visitors: do you provide any translated product info / brochures / leaflets / maps / guides / signage? How 'welcome' and 'valued' do international visitors feel when they visit your offices / tourist location or do business with you?

The power of positive feedback on social-media cannot be underestimated. For example, Trip-Advisor comments can make or break a tourist business...whether the comments are valid or not. Maximising translation services will help you stand out from the crowd.

Translation makes the customer-experience an emotive one. Communicating in the language people think in, makes them build a stronger connection to your brand / product / service. Don't believe me? - When was the last time you ordered from a menu on holiday without looking at the English version? When you buy a new gadget which language do you read the instructions in?

Translation is a strategic differentiating tool that will draw more people to you and expedite your overseas growth strategy. At Global Voices we are passionate about supporting the on-going growth and development of Scottish business and tourism.

To find out more about how we can complement your marketing activities and global growth strategy contact us at: [email protected] or 0845 130 1170.

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