Wed 24 Nov 21
£18,000 of funding has been secured to promote food and drink along the Fife Coastal Path as part of VisitScotland’s Destination & Sector Marketing Fund.
The project, which is being managed by regional food group, Food from Fife, focuses on promoting the popular path through digital marketing and targeted social media campaigns. The project is run with the support of Fife’s six local tourist associations, Fife Coast & Countryside Trust and Fife Council’s tourism team.
Martha Bryce, Coordinator of Food from Fife, said:
“The Fife Coastal Path is already popular with walkers of all age groups but this project allows us to tell visitors about the phenomenal range of local eating and drinking opportunities easily accessible from the path. From picnic provisions, whisky tastings, cosy pubs and fine dining restaurants to stand out cafes and amazing street food, there really is a huge range of opportunities to enjoy world class food and drink along the whole 113 miles of the path. We’re keen to hear from businesses along the path that would be interested in being part of this campaign. We’d love to include you!"
The grant, which has a focus on supporting the tourism industry’s covid recovery with sustainable tourism, supports activity from the autumn through to the end of March 2022.
Caroline Warburton, VisitScotland Regional Leadership Director, said: “The Destination and Sector Marketing Fund was created to boost the recovery of Scottish tourism over the winter months by promoting sustainable and responsible visitor experiences."
“Our research shows that consumers are looking to connect with the people and places associated with their food and drink purchases. Fife’s many picturesque coast towns are a foodie’s dream and we’re excited to see this project develop.”
Food from Fife is a not-for-profit membership organisation representing businesses from across the food, drink and hospitality industry in Fife. It is supported by Fife Council’s Economic Development team and Scotland Food & Drink’s regional food fund, allowing the group to tap into even wider opportunities to support members’ growth.
For further information, please visit foodfromfife.co.uk.