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Wed 13 Jan 21

Fife Council Economic Development has funding available through its Trade Development Programme for Fife-based food and drink businesses to promote their goods and services to buyers over the course of 2021.

Food and drink businesses seeking to grow and build their client base are being encouraged to apply for funding, to take part in Scotland’s Speciality Food Show. The event is being delivered online from January to December 2021 giving buyers exclusive access to all products, all year. Registered buyers can search, select and request information on products, can access virtual showrooms, bookmark favourite products and make appointments with ‘exhibitors’ and chat with the team. Buyers can return time and time again to locate the products they need, when they need them.

Under the banner, InvestFife, Fife Council Economic Development’s Trade Development Programme is offering part-funding (50 per cent) for the online exhibition costs to Fife food and drink businesses. In addition, and in partnership with Business Gateway Fife and Food From Fife, businesses will be offered relevant training, including sessions on selling online and Digital Boost workshops, in preparation for the year-long event.

Ann Camus, Enterprise and Business Development Manager at Fife Council, said:

“Scotland’s Speciality Food Show has a proven track record of creating opportunities in new and existing markets for Fife-based food and drink businesses. The feedback we’ve had in recent years has been positive, with businesses reporting the establishment of viable contacts as well as securing contracts.

“We do encourage businesses, where possible, to attend events like these – there’s no better way of being visible to food and drink buyers from across the UK. This year, the show will be a bit different, but with it running online over the course of 2021, that will create more opportunities for local food and drink businesses.”

Feragaia, Scotland’s first distilled alcohol-free spirit, exhibited at last year’s Scotland’s Speciality Food Show, where it met a buyer from Harrods, and subsequently signed a supply deal with the prestigious department store. In less than a year from the initial meeting, Feragaia was on Harrods’ shelves!

Feragaia’s Co-founder, Bill Garnock commented:

“Scotland’s Speciality Food Show 2020 brought about significant opportunities for our business – we’ve had a 250 per cent growth in our monthly sales since January last year!

“In addition to meeting a representative from Harrods we were also able to form other supply opportunities, meeting high calibre food and drink buyers from across the UK, which have resulted in sales over the last year.

“We’re still reaping the benefits of exhibiting at Scotland’s Speciality Food Show, as we continue to network and develop some of those initial contacts. We will be exhibiting again this year – online over the course of the year – as we seek to grow the domestic side of our business, as well as develop export opportunities.”

Fife-based food and drink businesses keen to exhibit virtually at Scotland’s Speciality Food Show 2021 are encouraged to contact InvestFife: [email protected] to discuss the range of support available.

Credit: Feragaia

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