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Fife Tourism Partnership celebrates 2013 achievements with an Award

Tue 14 Jan 14

The Fife Tourism Partnership celebrates its recent achievements in 2013 with a bronze award in the Cosla Excellence Awards 2014.

Whether visitors come off a cruise ship, to play golf, to enjoy the beauty of the Fife coastal path, to dine or to explore Scottish heritage, the Fife Tourism Partnership has it covered.

The past 12 months have seen the launch of the Outdoor Fife initiative, the Meetings and Weddings website, the growth of Cruise Forth, support for Food from Fife and the Fife Golf Partnership plus a major radio promotion. The whole programme won a bronze award in the "Strong and Sustainable Communities" category of the Cosla Excellence Awards.

Launched in 2010, the Partnership is a private sector led initiative, supported by Fife Council, to support and develop tourism business. With a network of six Local Tourist Associations to develop initiatives locally the Partnership works to raise the profile of Fife as a destination and encourage a strong business community to ensure that the local economy benefits.

The local groups are progressing ideas to encourage winter tourism as well as particular themes for their areas. Kirkcaldy and mid-Fife have a "Footsteps of the Kings" trail in development, Levenmouth is the Energy Coast and Dunfermline is embracing a heritage theme with "Scotland's Story". As Scottish Natural Heritage has voted Fife number one outdoor destination for seven years running outdoor tourism is an increasingly important visitor attraction.

Chair of the Fife Tourism Partnership, John Parker of Morton of Pitmilly Countryside Resort, said, "This past year has seen our vision for how tourism businesses can work together come closer. Our conference in the spring had collaboration as its theme which focused our attention on how all aspects of tourism can benefit and boost the local economy. I'm delighted that the Cosla Excellence Awards have acknowledged the great work being done here."

Fife Tourism Partnership manager, Ann Camus, said, "We're thrilled that we have won the bronze award. The work that is going on in Fife is very diverse, dealing with everything from local food, golf, outdoors, business tourism to special events, seasonal promotions and helping get business support for individual operations. However, that breadth is also our strength in that Fife can offer something of interest to every visitor and that is making a great contribution to the local economy."

Cllr Lesley Laird, Fife Council's executive member for Business, Enterprise, Economy & Planning, said, "I'd like to congratulate all involved in the Fife Tourism Partnership and the Local Tourist Associations for the great work they are doing in putting Fife on the map. Fife Council recognises the strategic importance of tourism which is worth £313m per annum and supports around 6,000 jobs. Recognition in the Cosla Excellence Awards is something that the Fife Tourism Partnership and Fife Council are justifiably proud of."

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