Register with Fife Tourism Partnership at fifetourismpartnership.org/profile/register 

Fife firmly on the map for visitors to Open 2015

Tue 12 Aug 14

It's official, busy times are ahead for Fife tourism businesses when the British Open comes to St Andrews next July. 

Representatives of the Fife Golf Partnership and Fife Council travelled to this year's Open in Hoylake to showcase the full range of golf and tourist attractions in Fife and were inundated with enquiries from keen golf fans.

Liam Barn, project manager for the Fife Golf Partnership, said, "We literally had thousands of enquiries and gave out more than 1000 Fife Golf guides alone. We expected to be busy but were overwhelmed with the interest in golf courses, hotels, restaurants and other attractions in Fife."

Stephen Owen, chair of the Fife Golf Partnership said, "We know that St Andrews and Fife already share a worldwide reputation for golf, but it is good business to keep reaching out to new visitors. Knowing that there is plenty of beautiful landscape and outdoor activity, wonderful heritage and history as well as great food and charming coastal villages is important to people when planning a visit.

"We brought down one of Fife's new digital information kiosks so that people could explore Fife for themselves and the proof of interest was recorded by more than 6000 "hits' on that alone."
The kiosks have been trialled in Fife for several months and have shown that visitors like to use technology to get real-time information on where to visit and things to do. The kiosks at golf locations were particularly busy suggesting that golfers like to spend time off the course exploring the area, too. Analysis of the Hoylake kiosk shows that accommodation bookings are likely to brisk already with the most popular clicks on hotels, bed and breakfasts and self -catering properties. Visitor attractions from heritage to outdoors were also investigated by golf fans.

Liam Barn also said, "We were asked often about how to get to Fife and people were delighted to discover how accessible we are from Edinburgh and Dundee airports. Flights from Heathrow, Gatwick and Stansted look likely to be booked up with visitors on their way to Fife."

The rain on Saturday's play provided another opportunity to promote the Kingdom as Fife Golf umbrellas popped up around the course!
Open fans were clearly impressed that Fife has such a wide range of 50 golf courses. The Fife Golf Trails were designed to help golfers chose the best courses for them and help players to see more of Fife. Written by Malcolm Campbell, well-known golf journalist, the guide offers seven distinct golf trails including Classic Links, Open Championships Qualifying Courses, Ladies Golf, Family, Hidden Treasures, Carnegie Country and the Gourmet Golf trail. While St Andrews courses like the Old Course and Kingsbarns are included, many more across Fife, such as Charleton, Dunfermline, and Burntisland, form the trails.

Liam Barn said, "These specific trails help people to choose courses they will find really enjoyable and offering other information such as restaurants in the Gourmet trail is part of our push to offer a full golf tourism experience and generate positive business benefits for everyone.

Cllr Lesley Laird, Depute Leader and Executive Spokesperson for Economy and Planning, said, "Recognised as the home of golf, Fife wants to ensure that no matter what level the golfer is playing at, their golfing and visitor experience in Fife is the very best it can be. We want to provide a great visitor experience both on and off the golf course. We want to making it easy to come to Fife, to book accommodation and enjoy great local food, so that golfers can relax and focus on having a great time playing our wonderful courses and enjoying their stay in the Kingdom."

The Fife Golf Partnership was established in December 2011 to help the golf tourism sector maintain and develop its share of a highly competitive, international market. The golf trails are also available online at http://www.visitfifegolf.com/golf-trails/

Fife Golf Partnership www.visitfifegolf.com also guides visitors to book golf trips, accommodation, days out and dining.

Twitter Feed

  • Survey of Marina, Harbour & Mooring Operators ⛵@britishmarine and partners are running a survey which provides vita… twitter.com/i/web/status/1…
  • What a great story, really showing Fife's brilliant food and drink offering! Sugar kelp inspired coastal gin set to… twitter.com/i/web/status/1…