Fife businesses invited to contribute to the new Fife Tourism and Events Strategy

Tue 13 Mar 18

Local tourism and events businesses urged to be part of Fife’s future

The Fife Tourism Partnership Board is inviting local businesses across the Kingdom to contribute and review Fife’s current tourism strategy to determine future priorities. This will help in continue the region’s strong 2018 growth trajectory.

Fife’s tourism and events community is being urged to participate in this piece of research which will seek opinions on seven emerging priority areas, from creating a strong sense of place through further business collaboration, to increasing the employment sector and developing digital competitiveness.

Supporting and working with young people is also high on the agenda, with research into the appetite for providing even more opportunities for Fife Tourism Partnership to work with education providers to develop a tourism career path.

The Fife Tourism Partnership Board’s collaborative approach with local businesses will build on the Kingdom’s highly successful year of tourism in 2017, which welcomed more than eight million visitors to the region.

Worth around £570 million to the Fife economy, Fife’s tourism supports eleven thousand jobs to businesses in the area with expenditure increasing annually by four percent over the last nine years, weathering the impact of the recession and changes to the economic climate.

Commenting on the launch of the research, Fife Tourism Partnership Manager Ann Camus said: “Fife had a fantastic year of tourism in 2017 and we want local businesses to keep developing so that growth can continue in future years.  The Fife Tourism Strategy is being developed through Local Tourist Associations, collaborative groups and those who engage through the Fife Tourism Partnership website. This consultation is fundamental if Fife is to create a tourism and events strategy that captures the real business needs of the county.

“We are inviting as many businesses in Fife as possible to take part in the research by completing this short survey, so we can build a strong collaborative strategy and ensure we are prioritising what’s important to tourism and events communities as well as young people across the region.”

Businesses have until Monday 26th March 2018 to complete the survey: Here is a link to the current Fife Tourism Strategy.

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