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Event confidence remains high

Mon 30 Nov 20

Event-goers will return with confidence to live events in their droves when restrictions allow, according to new research published by the SEC and Ticketmaster.

The UK-wide survey indicated that 94% of people who previously attended events would be confident in returning to an event when the sector returns, with 52% stating they are likely to attend more live events than they would have pre-COVID-19.

The findings indicate a strong confidence in the sector and a high propensity to return, with a willingness to support the industry and a desire to make up for lost time cited as the main drivers.

While confidence remains high, there is still uncertainty for some with 35% of event-goers saying they are likely to attend fewer events. Avoiding large gatherings and risk of cancellations were outlined as the main reasons, although 34% also said they believed there would be fewer events to attend.

We are grateful for the SEC and Ticketmaster for publishing this data which shows that people are eager to return to events in a safe manner when they are able to do so. Not only do events provide a significant economic impact to communities across the country, they are a major contributor to health & wellbeing. Undoubtedly there will be some people who will take longer to develop the confidence to attend events again but hopefully the positive signs in relation to vaccines will further instil confidence to return to events in 2021.

It is vital that we ensure the events and festivals industry is in a position to deliver events in 2021 when the guidelines allow.

Paul Bush OBE, Director of Events


The full results of the SEC and Ticketmaster survey are available to view here.

Scotland’s Events Recovery Fund is currently open for applications and enquiries and is designed to help event organisers in Scotland plan and deliver events through to the end of 2021 as the industry responds and adapts to the effects of COVID-19.

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