Draft Future Tourism Strategy ‘Beyond 2020’ Revealed

Fri 18 Oct 19

The draft of Scotland’s future national tourism strategy has unlike Tourism Scotland 2020 (TS2020) been developed through an equal partnership approach with a range of stakeholders from industry, Scottish Government and our public agencies.

It is reflective of the changing world we live in, our new mindset and approach to how we live and work and represents a bold step forward in setting our industry on a path to delivering benefits to those who visit us, Scotland’s people, the communities within our destinations, local economies, our wider economy and indeed, all of our sectors.

At the beginning of October this draft was shared with around 450 industry delegates at the STA Annual Autumn Conference in Edinburgh.

The draft vision, mission and the four key priority areas was revealed by Marc Crothall, Chair of the Strategy Steering Group.

The vision – Scotland. We will be the world leader in 21st century tourism.

The mission – Together we will grow the value and positively enhance the benefits of tourism across Scotland by delivering the very best for our visitors, our businesses, our people, our communities and our environment.

Key priorities – Our passionate people, our thriving places, our diverse businesses,  our memorable experiences. Each with a key aim, and set of outcomes.

Read more and watch the video at https://scottishtourismalliance.co.uk/draft-strategy/ 

Twitter Feed

  • The @ETAG_UK Conference will set out to look at what some of the key issues are for the sector over the next 10 yea… twitter.com/i/web/status/1…
  • A new campaign will bring more visitors to #Dunfermline and west #Fife by showcasing the town and area’s history a… twitter.com/i/web/status/1…
  • The next Heartlands of Fife Tourism Association Meeting takes place at Cluny Activities on 19th December from 2pm -… twitter.com/i/web/status/1…