Wed 11 Jul 18
The Fife Tourism Industry Barometer for Q2 2018 is now available until 20th August. You can take part at https://www.snapsurveys.com/wh/s.asp?k=153070078654
The industry barometer is a means by which business performance and trends in Scotland's regions can be captured. By investing 10-15 minutes of your time every three months completing this online survey, your business’ performance and your thoughts are anonymously recorded and combined with those of your peers. This then provides a snapshot of how tourism in your area is performing. Please consider the Spring quarter (April-June) when providing your responses.
You can view the previous quarter results, including Q1 2018, at: fifetourismpartnership.org/resources/fife-barometer-survey
Findings from Q1 2018
Tourism businesses in Fife have undoubtedly been impacted by the weather conditions in the first quarter of 2018, with 29% of businesses reporting a decrease in turnover, and 40% a decrease in visitor numbers, against the same quarter of 2017. More positively, business confidence over the next 3 months, moving in to the traditional tourist season, is high, with 75% of responses indicating high or moderate optimism.
Over half of businesses noted no change in the number of local visitors, however 24% of responses indicate an uplift in international visitors, and 30% saw an increase in visitors from wider Scotland, despite not being peak season, highlighting opportunities to grow visitor numbers if marketing and investment can be maximised. Of the 23% of businesses who saw a change in the discretionary spend of customers, 90% indicated this was a decrease.
Employment levels within Fife are fairly consistent, with the majority of businesses maintaining levels of full and part-time staff.
Accommodation providers in the serviced sector have seen low occupancy levels, with the self-catering sector fairing slightly better in terms of occupancy. Comments indicate this is likely to be in relation to weather, business closure due to maintenance work and the uncertain trading climate. Despite these concerns the majority of businesses are optimistic about the coming 24 months.