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A taste of Fife boosts visitor numbers

Tue 12 Aug 14

Fife's foodie visitor attractions are in no doubt that the recent VisitBritain survey about Scottish food attracting tourists is correct.

The VisitBritain survey found that visitors to Scotland have a taste for traditional Scottish food and that around 40% like to take some home with them. This is higher than any other region of the UK. Typically, shortbread, tablet, honey and whisky are packed in the suitcase heading home.

A recent survey of Fife food businesses by the Fife Tourism Partnership confirmed that food festivals, farm shops and local small food producers are extremely popular with visitors and also are good news for hotel bookings and other businesses.

92% of those surveyed said that the Fife Larder publications and the Fife Larder Food Map were valuable to their marketing efforts, believed it stimulated business and should continue to be produced. Workshops to advise on promoting food businesses, creating attractive menus and food photography were also warmly received.

John Parker, chair of the Fife Tourism Partnership, said, "Fife has a fine, natural larder and has an abundance of award winning farm shops and restaurants so it is great to see that they are successful in bringing visitors to the area. Many are really capitalizing on local provenance of ingredients which is welcomed by visitors. It's a great recipe for building business!."

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