Search Engine Optimisation (SEO) - Being Found Online

Date(s): Wed 30 Sep 20
Location: 71 elgin street dunfermline KY12 7SA

It does not matter how much money you spend on your tourism website unless you are on page one of Google you may not have a business!


SEO is all about driving customers to your business online based on data.


SEO is evolving, from the way we search for information to the devices we use to access the internet, the online world is changing fast.

This webinar is designed to get you up to date quickly.


How do you know there is demand online for your tourism business?

Do you know how many ways your customers can find your business?

Or how you might want to find them?

Discovery is everything and this webinar will show you how to get to page one of Google allowing your customers to find you and make that booking.

Webinar Content

  • Search engine optimisation (SEO) in plain English and easy to follow tips
  • How your website may appear on mobile search results
  • The major ranking factors for search engine optimisation
  • The many myths associated with search engine optimisation
  • Organic search versus pay per click (PPC)
  • Google My Business and Google Search Console
  • The session includes live demos.

Who should attend?

This webinar is aimed at Businesses owners and managers who want to improve their website’s search engine ranking and improve their chances of winning more business.

It will benefit both those managing SEO internally as well as those working with external suppliers.

Delegates should have a website that is live.


What will I learn?

  • Understanding of the importance of keyword research
  • How organic search and paid search results work
  • Monitoring sources of website traffic and user behaviour
  • How to optimise your website for search engines and deliver relevant traffic
  • Understand how to monitor and improve website performance


Date: Wednesday September 30th, 2020

Time : 10am-12pm

Register for free at 


Search Engine Optimisation (SEO) - Being Found Online

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